The secret of the success of Kings Hill is that its owners, Liberty International, maintain a central policy of expansion and adding new facilities. It is the long view, with the aim of creating a major investment.
The latest move is for the planning of the central area to bring in a large Waitrose and other retailing. Another aspect of this is that Liberty will invest £2 million in refurbishing the control tower that played such a vital role in this former RAF Fighter Command base. Clearly, Liberty is producing the goods because Kings Hill has achieved a high score in a CB Richard Ellis Placemaking analysis. This assesses ten elements in an area including the vision, commercial and community provision and infrastructure as well as the architecture.
Kings Hill received the highest overall score and as the citation said: “Although each element is essential, Kings Hill succeeded in arguably the most important way, reacting to local and potential demand and matching the product accurately and phasing delivery accordingly.” What has resulted is, according to the report, a clear sense of community and one of the most expensive post codes in the county.
Other components in the success of Kings Hill were the provision of public open space, with playgrounds, a golf course and cricket pitch together with access to a vast woodland area. This has helped both the
residential and commercial aspects of Kings Hill and set the bar for other business parks.
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